免费客户标志流失率计算器
计算客户数量（标志）流失率，追踪客户保留和流失趋势。
Logo Churn Rate
3.00%
Logo Churn Rate vs Customers at Start
公式
How to Calculate Logo Churn
Formula
Logo Churn = (Customers Churned / Customers at Start) x 100
Logo churn counts the number of customer accounts lost, treating every customer equally regardless of how much they pay. It complements revenue churn, which is weighted by dollar value. A company might have low revenue churn but high logo churn if small customers leave while large ones stay. Tracking both provides a complete retention picture.
计算示例
A company starts the month with 500 customers and 15 cancel.
- 01Logo Churn = (15 / 500) x 100 = 3%
- 02Logo Retention = (485 / 500) x 100 = 97%
- 03Annualized = (1 - (1 - 0.03)^12) x 100 = 30.6%
常见问题
How does logo churn differ from revenue churn?
Logo churn counts customers regardless of size. Revenue churn weights by dollars. A company losing many small customers might show high logo churn but low revenue churn, while losing one enterprise account could cause low logo churn but high revenue churn.
Why does annualized logo churn look so high?
Monthly churn compounds. If you lose 3% of customers every month, you do not lose 36% annually -- you lose about 31% because each month the base shrinks. The compounding formula accounts for this.
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