每次获客成本计算器 — 公式
## How to Calculate Cost Per Acquisition
### Formula
**CPA = Total Campaign Spend / Number of Acquisitions**
CPA is the bottom-of-funnel cousin of CPL. While CPL counts leads, CPA counts actual customers or completed conversions. This makes CPA the more definitive metric for measuring campaign profitability, though it takes longer to calculate because you must wait for leads to convert into customers.
### Formula
**CPA = Total Campaign Spend / Number of Acquisitions**
CPA is the bottom-of-funnel cousin of CPL. While CPL counts leads, CPA counts actual customers or completed conversions. This makes CPA the more definitive metric for measuring campaign profitability, though it takes longer to calculate because you must wait for leads to convert into customers.
计算示例
A campaign spent $15,000 and resulted in 60 paying customers.
- CPA = $15,000 / 60 = $250 per acquisition
- Acquisitions per $1,000 = (60 / $15,000) x $1,000 = 4.0