免费每次获客成本计算器
计算每次获取客户的成本（CPA），衡量营销活动的投入产出效率。
Cost Per Acquisition
$250.00
Cost Per Acquisition vs Total Campaign Spend
公式
How to Calculate Cost Per Acquisition
Formula
CPA = Total Campaign Spend / Number of Acquisitions
CPA is the bottom-of-funnel cousin of CPL. While CPL counts leads, CPA counts actual customers or completed conversions. This makes CPA the more definitive metric for measuring campaign profitability, though it takes longer to calculate because you must wait for leads to convert into customers.
计算示例
A campaign spent $15,000 and resulted in 60 paying customers.
- 01CPA = $15,000 / 60 = $250 per acquisition
- 02Acquisitions per $1,000 = (60 / $15,000) x $1,000 = 4.0
常见问题
How does CPA differ from CAC?
CPA typically refers to a specific campaign or channel cost per conversion. CAC (Customer Acquisition Cost) is a broader measure that includes all sales and marketing spend divided by all new customers across all channels.
When is a high CPA acceptable?
When customer lifetime value is proportionally high. A CPA of $500 is excellent if the average customer generates $5,000 in lifetime value. Always benchmark CPA against the expected revenue from each acquired customer.
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