免费转化率计算器
计算网站或营销活动的转化率，优化用户旅程提升转化效果。
Conversion Rate
3.00%
Conversion Rate vs Number of Conversions
公式
How to Calculate Conversion Rate
Formula
Conversion Rate = (Conversions / Total Visitors) x 100
Conversion rate is the fundamental metric connecting traffic to outcomes. It applies to any stage of the funnel: visitor to lead, lead to trial, trial to customer. Even small improvements in conversion rate compound across high traffic volumes, often producing larger returns than increasing traffic itself.
计算示例
A website receives 5,000 visitors and 150 complete a purchase.
- 01Conversion Rate = (150 / 5,000) x 100 = 3.0%
- 02Visitors Per Conversion = 5,000 / 150 = 33.3
- 03One out of every 33 visitors makes a purchase.
常见问题
What is a good conversion rate?
E-commerce sites average 2-3%. Landing pages can reach 5-15% when well-optimized. B2B lead forms average 2-5%. The definition of "good" depends on your industry, traffic source, and what counts as a conversion.
How do I improve conversion rate?
Start by analyzing where visitors drop off. Common improvements include clearer calls to action, faster page loads, social proof, simplified forms, mobile optimization, and A/B testing headlines and layouts.
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