Free Gross Retention Rate Calculator
Calculate gross revenue retention (GRR) to measure the percentage of recurring revenue retained from existing customers, excluding any expansion revenue.
Gross Retention Rate
94.00%
Gross Retention Rate vs Starting MRR
How to Calculate Gross Revenue Retention
Formula
GRR = (Starting MRR - Churned MRR - Contraction MRR) / Starting MRR x 100
Gross retention strips out expansion revenue to show the floor of your retention performance. It can never exceed 100% because it only accounts for losses. GRR reveals how well your product delivers baseline value: if customers keep paying the same amount or leave, how much revenue survives? Top-tier B2B SaaS companies maintain GRR above 90%.
Example Calculation
A company starts with $200,000 MRR, loses $8,000 to cancellations and $4,000 to downgrades.
- 01Retained MRR = $200,000 - $8,000 - $4,000 = $188,000
- 02GRR = ($188,000 / $200,000) x 100 = 94%
- 03Total Lost = $8,000 + $4,000 = $12,000
Frequently Asked Questions
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