Airbnb入住率计算器 — 公式

Occupancy Rate Analysis for Short-Term Rentals

Occupancy rate measures how efficiently your property generates bookings from available nights. It is the most important performance metric for short-term rental operators.

Formula

Occupancy Rate = Nights Booked / Nights Available x 100

Key Metrics

Occupancy Rate: Percentage of available nights that are booked

ADR (Average Daily Rate): Average revenue per booked night

RevPAN (Revenue Per Available Night): Total revenue divided by available nights, combining both occupancy and rate

Optimizing Occupancy

Lower rates during slow periods to fill gaps

Adjust minimum stays based on booking patterns

Respond quickly to inquiries (within 1 hour)

Maintain Superhost status for better visibility

Use professional photography and compelling descriptions

Balancing Rate vs. Occupancy

Higher rates mean fewer bookings but more revenue per night. The goal is to maximize RevPAN, not just occupancy or rate alone.