收入流失率计算器 — 公式
## How to Calculate Revenue Churn
### Formula
**Gross Revenue Churn = (Churned MRR + Contraction MRR) / Starting MRR x 100**
Revenue churn captures all recurring revenue losses in dollar terms, combining full cancellations with downgrades. It weights each lost customer by their spending, so losing one $5,000/month enterprise account matters more than losing five $50/month accounts. This is the metric investors scrutinize most.
### Formula
**Gross Revenue Churn = (Churned MRR + Contraction MRR) / Starting MRR x 100**
Revenue churn captures all recurring revenue losses in dollar terms, combining full cancellations with downgrades. It weights each lost customer by their spending, so losing one $5,000/month enterprise account matters more than losing five $50/month accounts. This is the metric investors scrutinize most.
计算示例
A company starts with $300,000 MRR, loses $12,000 from cancellations and $3,000 from downgrades.
- Total MRR Lost = $12,000 + $3,000 = $15,000
- Gross Revenue Churn = ($15,000 / $300,000) x 100 = 5%
- Annualized Loss = $15,000 x 12 = $180,000