每次点击成本计算器 — 公式

How to Calculate Cost Per Click

Formula

CPC = Total Ad Spend / Total Clicks

CPC tells you the price you pay for each visitor acquired through paid advertising. Lower CPC means your budget stretches further, but CPC alone does not determine campaign success. A low CPC with poor conversion rates can still produce a negative return. Always evaluate CPC alongside conversion rate and cost per acquisition.

计算示例

An ad campaign spent $2,000 and generated 800 clicks.

  1. CPC = $2,000 / 800 = $2.50
  2. Clicks Per Dollar = 800 / $2,000 = 0.40
  3. Each click costs $2.50 on average.