点击率计算器 — 公式

How to Calculate Click-Through Rate

Formula

CTR = (Clicks / Impressions) x 100

CTR measures how compelling your ad, email subject line, or search listing is at generating action. It reflects the relevance and appeal of your creative to the audience who sees it. Higher CTR generally indicates better targeting and more engaging copy. In Google Ads, higher CTR also improves your quality score, which lowers your cost per click.

计算示例

An ad receives 250 clicks out of 10,000 impressions.

  1. CTR = (250 / 10,000) x 100 = 2.5%
  2. Impressions Per Click = 10,000 / 250 = 40
  3. One in every 40 people who saw the ad clicked it.